The clear sustainable choice: UPM Raflatac’s Vanish PCR with recycled content face and liner a global first for clear film labeling

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(UPM Raflatac, Helsinki, 4 December 2018 at 15:00 EET) – UPM Raflatac is boldly taking a leap forward in its promise to label a smarter future. Its new sustainable Vanish PCR line of ultra-thin clear film labels are now available in the EMEIA region. Featuring 90 percent recycled content face and liners, these “no-label” look labels will allow brand owners to increase their sustainability without sacrificing performance!

More and more iconic global brands are setting ambitious sustainability targets for their packaging materials. Vanish PCR is the only clear-on-clear labeling solution on the market that incorporates recycled content. Suitable for glass, clear PET or metal containers with a functional barrier, these labels are now available worldwide. They are ideal for any brand in the home and personal care, beverage or food segments in need of clear label materials. Best of all, the clarity and performance are equal to any standard clear-on-clear construction.

“As the world’s most sustainable labeling company, we want to offer our customers innovative solutions that promote and enable the circular economy. Vanish PCR is an excellent example of that,” says Robert Taylor, Director, Sustainability, UPM Raflatac. “Constructing clear label face and liners from recycled content has never been seen in the packaging industry before. Together with our partners we can make a smarter future beyond fossils and close the circle.”

“Customers in the EMEIA region are looking for more sustainable alternatives. These alternatives must have have the same excellent performance customers have come to expect from UPM Raflatac,” adds Jan Hasselblatt, Director, Global Business Development, Home and Personal Care, UPM Raflatac. “With our new Vanish PCR clear thin film labels you can meet – or even exceed – your sustainability targets while also achieving a premium no-label look for your containers.”

Click here for more information about UPM Raflatac’s globally available new Vanish PCR clear film labels with PET face and liners made from 90 percent post-consumer recycled content.

Click here for high-resolution photos » http://pet.upm.com/l/dQrpL268RLCZ

For further information please contact:
Scott Sowers, Senior Communications Specialist, UPM Raflatac, +1 828 275 7261

UPM, Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284
media@upm.com

UPM Raflatac
UPM Raflatac is labeling a smarter future by developing innovative and sustainable labeling solutions complemented with world-class service. As one of the world’s leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2017. UPM Raflatac is part of UPM – The Biofore Company. Find out more at www.upmraflatac.com.

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UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. We employ around 19,100 people worldwide and our annual sales are approximately EUR 10 billion. Our shares are listed on NASDAQ OMX Helsinki. UPM Biofore – Beyond fossils. www.upm.com

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