NowVertical Group Expands Advertising Agency Market Presence for NOW Affinio with Net-New Contracts

TORONTO, May 12, 2022 (GLOBE NEWSWIRE) — NowVertical Group Inc. (TSX-V: NOW) (“NOW” or the “Company”), a big data, analytics and vertical intelligence (“VI”) software and services company, today announces two net-new advertising agency customer contracts for NOW Affinio in Q2.

NOW Affinio is pleased to announce the addition of two major advertising agencies to its current roster of customers, including one focused on content for the health and pharmaceuticals space. Signed in the second quarter of 2022, both contracts will run for 12 months and mark Affinio’s continuing market expansion.

NOW Affinio continues to establish itself as the augmented analytics platform of choice for global advertising agencies,” said Daren Trousdell, CEO of NOW. “Our platform continues to win top tier agencies business by enabling them to build smarter and more successful campaigns, faster.”

Affinio helps advertising agencies win in an increasingly competitive market by unearthing new audience insights for pitches and campaign development. Over 30 of the top agencies actively use Affinio as their audience insights platform of choice. Affinio provides actionable intelligence on influencer identification, publisher preference, data-driven personas and content recommendations that is tailored to unique clusters within a brand’s larger audience. The platform also analyzes third-party data and provides client-ready analyses that can be slotted into new business presentations and pitches for brand campaigns and global PR and communications efforts alike.

“Our platform has helped agencies win business with top tier, blue-chip brands across the world,” said Tim Burke, President of NOW Affinio. “This new customer expansion further proves our ability to help in both the general brand advertising and pharmaceutical-specific space, where we continue to see major client investment and growth. We expect this to continue growing as agency competition heats up and the pressure for customer insight-driven campaigns increases over time.”

About NowVertical Group Inc.

NOW is a big data, analytics and VI software and services company that is growing organically and through acquisition. NOW’s VI solutions are organized by industry vertical and are built upon a foundational set of data technologies that fuse, secure, and mobilize data in a transformative and compliant way. The NOW product suite enables the creation of high-value VI solutions that are predictive in nature and drive automation specific to each high-value industry vertical. For more information about the Company, visit www.nowvertical.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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For further information, please contact:

Daren Trousdell, Chief Executive Officer
e: [email protected]
t: (212) 302-0868

or

Glen Nelson, Investor Relations
e: [email protected]
t: (403) 763-9797

Forward‐Looking Statements

This news release may contain forward‐looking statements (within the meaning of applicable securities laws) which reflect the Company’s current expectations regarding future events. Forward-looking statements are identified by words such as “believe”, “anticipate”, “project”, “expect”, “intend”, “plan”, “will”, “may”, “estimate” and other similar expressions. These statements are based on the Company’s expectations, estimates, forecasts and projections and include, without limitation, statements regarding the future success of the Company’s business.

The forward-looking statements in this news release are based on certain assumptions. The forward-looking statements are not guarantees of future performance and involve risks and uncertainties that are difficult to control or predict. Several factors could cause actual results to differ materially from the results discussed in the forward-looking statements. Readers, therefore, should not place undue reliance on any such forward-looking statements. Further, these forward-looking statements are made as of the date of this news release and, except as expressly required by applicable law, the Company assumes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.


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